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Crisis and reputation management


In the face of a business or brand reputation crisis, it’s essential to have trusted, experienced and responsive advisers who can deliver immediate, continuous and agile counsel from the first signs of trouble through to full recovery.
For over 50 years, CDR has provided crisis management services to help companies around the globe navigate issues that impact their customers, share price and brand reputation.
Whether a crisis is looming or you’re already in the eye of a media storm, we will move swiftly to become an integral part of your core crisis team – engaging with the media as required. We will produce a comprehensive, multi-stakeholder engagement plan to ensure every audience is considered, while providing real time, 24/7 media monitoring and social media listening to gauge sentiment and respond with agility. Our team crafts key communications with clear, empathetic messaging and maps multiple scenarios to ensure readiness as events unfold. Company spokespeople are thoroughly briefed and coached by seasoned experts with firsthand experience in both global and national media, equipping them to communicate with confidence and credibility.
When a crisis compromises a company’s systems, maintaining clear communications is critical. That’s why CDR partners with a leading cybersecurity technology provider to provide war room software, completely separate from your core IT infrastructure and resilient against cyberattacks.
After any crisis, large or small, we conduct a thorough analysis of the response, evaluating the impact on brand reputation, and develop a comprehensive strategy for rebuilding corporate reputation. We then work closely with you to implement this programme effectively.
Being prepared before crisis strikes
In today’s world of 24/7 media and instant social sharing, there’s little time to pause and plan once a crisis hits. By identifying, modelling and rehearsing potential scenarios specific to your business, you can ensure a robust communications strategy is already in place – ready to be quickly adapted and deployed when needed.
CDR operates one of the most respected crisis preparedness training programmes in the global communications market, equipping executives with the skills and confidence to manage a wide range of challenges, from corporate misconduct and financial irregularities to product recalls, cybersecurity threats, and beyond.
Our crisis preparation products include:
- Bespoke crisis media training and workshops
- Live drills and simulations
- Stakeholder and scenario mapping
- War room software
- Crisis preparedness handbook
- Tailored templates for collateral material
- Media scanning and social listening
- Evaluation models
Drawing on decades of experience as communications advisers and former journalists, we combine our deep expertise with advanced software and systems – and a commitment to working as an extension of your in-house team – to design bespoke crisis preparedness programmes tailored to your organisation’s unique needs, ensuring you’re ready for any eventuality.
If you need immediate help or are looking for comprehensive and bespoke crisis preparedness for your senior team, please don’t hesitate to contact us at hello@CDRconsultancy.com
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