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Crisis and reputation management

In the face of a business or brand reputation crisis, you need trusted, experienced, and responsive advisers who can provide continuous senior counsel. CDR operates one of the most well-regarded crisis preparedness training programmes in the global communications market giving executive the skills and expertise to handle everything from corporate conduct issues and financial irregularities to product recalls, cybersecurity threats, and more.

Our crisis preparation products include:

  • Bespoke crisis media trainings and workshops
  • Live drills and simulations
  • Stakeholder and scenario mapping
  • War room software
  • Crisis preparedness handbook
  • Tailored templates for collateral material
  • Media scanning and social listening
  • Evaluation models

During the crisis, we provide immediate communications assistance in the eye of a media storm. From creating a tailored crisis communication strategy to drafting key communications materials, we will brief and rehearse spokespeople so they are ready to communicate effectively. We produce a multi-stakeholder engagement plan to ensure every audience is accounted for and provide real time, 24/7 media monitoring and social media listening enabling us to gauge sentiment and respond accordingly. CDR has also partnered with a leading cybersecurity technology provider to provide war room software, independent of the other IT infrastructure that cannot be impacted by a cyberattack and we use this software in our online crisis simulation training.

After the crisis, we analyse the effectiveness of the response, evaluate the impact on brand reputation with our Truth Report and draft a clear strategy for a corporate reputation and rebuild programme.

When a crisis hits you, need people you can trust, who can advise and respond effectively. Our specialist teams of ex-journalists, analysts and digital experts develop bespoke crisis preparedness programmes which align with individual companies’ needs and ensure you’re on the front foot to deal with any eventuality.


If you’re looking for cost-effective, comprehensive and bespoke crisis preparedness training programme for your senior team, please don’t hesitate to contact us at hello@CDRconsultancy.com

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